French luxury house, Chanel, has officially announced Timothée Chalamet as the new face of its BLEU DE CHANEL fragrance. The actor will appear in a brand campaign, through the lens of Martin Scorsese. You will see him embodying the intricacies of the fragrance through his lively and subtle quirks. And his spirit is driven by the desire to live beyond the confinement of conventional norms.
Chanel praised Chalamet’s “audacious style and unapologetic charm” and said in a statement. “Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu De Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”
Timothée Chalamet
The 27-year-old’s rise to fame started with his “revelatory” performance in Luca Guadagnino’s film Call Me by Your Name. Timothée Chalamet was nominated for the Best Actor Oscar for this, the category’s third-youngest nominee ever. He has also received critical acclaim for his roles in films Lady Bird, Beautiful Boy, Interstellar and Little Women.
The Partnership
Speaking of the association with the brand, Timothée Chalamet recalled his earliest memory of Chanel related to his late grandmother.
“I remember her giving my sister Chanel No. 5 – I think it was for my sister’s birthday – and she had this little Chanel purse too,” he said.
“She was a very, very elegant lady in the best sense of the word – subtly elegant and not for show.”
BLEU DE CHANEL
Bleu de Chanel has a woody fragrance opening with bright citrus notes of lemon rind and bergamot and rounds out with rich notes of cedar and sandalwood. It is a composition that connects freshness and sensuality, making it an ideal scent to wear all day round in any season.
According to Chanel: ‘It is a distinctive scent, but an easily appealing one that, in the words of the brand, is for a man who refuses to blend in or conform to the rules. Its composition reveals the spirit of a man who chooses his destiny with independence and determination. A character that asserts itself where we least expect it.’