GUADALAJARA, Mexico – Have a cold one, have an “El Chapo” beer.
This is the marketing slogan of Alejandrina Guzman’s company which developed a craft beer dedicated to her father Joaquin “El Chapo” Guzman, an infamous incarcerated Mexican kingpin.
It is part of the “El Chapo 701” brand which already runs a clothing line. 701 is an annotation to Guzman’s Forbes ranking naming him the 701st richest person in the world in 2009 with a net worth of 1 billion at the time.
“El Chapo” beer is an artisanal beer of 4% alcoholic content. It is a lager made of malt, rice and honey. It shall be sold at bars selling craft beer.
(Photos syndicated via Reuters)
This story has been edited by BH staff and is published from a syndicated field.