PARIS – The world’s leading smart wearable brand, Amazfit , today announced its latest partnership with HELIOT EMIL as the official global wearable device partner.
The brand partnership will be unveiled at the HELIOT EMIL Spring / Summer 2022 catwalk show during Paris Fashion Week .
Amazfit is a brand that encourages its users to live their passions and discover infinite possibilities. As a fashion-conscious technology accessory brand, Amazfit makes products that encourage their customers to lead a healthy and active lifestyle.
During Paris Fashion Week, Amazfit will combine fashion and technology to show how smart devices can become a wearer of personal style that can be worn on or off the catwalk. The smartwatches from Amazfit, including the GTR 2 and the GTS 2e, were developed to support people in their first steps into smart fitness and to look super-stylish, and fit perfectly with the unique fashion philosophy of HELIOT EMIL .
“You should never stop being innovative and continue promoting semantic dialogue in the creative industry”, says HELIOT EMIL .
Where style meets health
The Amazfit GTR 2 and GTS 2 series are equipped with the latest self-developed BioTracker ™ 2 PPG high-precision sensor. Thanks to the powerful sensor engine, it is real all-round health protection.
A PAI value is calculated by processing data about your heart rate, exercise time and other complex health information with an algorithm. This value provides a personalized health assessment for each user based on their specific health data and offers everyone a unique experience.
“We look forward to working with HELIOT EMIL as we share the same vision that fashion should be stylish, practical, wearable and useful. Aesthetically, the partnership in conjunction with the GTR 3 and GTS 3 series will represent a new generation of fashion-oriented consumers who value products that make their lives more efficient. The GTR 3 and GTS 3 series will hit the market in October 2021 , so stay tuned, “says Amazfit.
Information about Amazfit
Amazfit was founded in 2015 and offers smart watches and straps for everyday use through to outdoor sports as well as smart devices for sports and health such as TWS earbuds, smart treadmills and smart scales. Currently, Amazfit products are present in the markets of more than 90 countries and regions, including the USA , Germany, Turkey and Japan . In 2020, Amazfit had the largest share of the adult watch market in Spain and Indonesia.
Information on HELIOT EMIL
HELIOT EMIL , based in Copenhagen, was founded by the brothers Julius and Victor Juul as a tribute to their great-grandfather, who gave the brand its name. HELIOT EMIL explores the boundaries between form and function with experimental approaches and drives the semantic dialogue in the creative industry.
A subversive Scandinavian and monochromatic aesthetic, combined with specially developed materials, fabrics and decorations, induces HELIOT EMIL to pay close attention to details in every area. The designer Julius Juul draws on topics that make you think, and his curiosity for creative expression is reflected in every HELIOT EMIL collection .