UK artist envisions to raise millions with his artwork
DUBAI (UAE) – British artist Sacha Jafri envisions to raise more than $30 million for children’s charities. He would be seen creating the world’s largest canvas painting and auctioning it off in 60 sections.
The piece, titled “The Journey of Humanity”, will be under 2,000 square metres once completed and would benefit UNICEF, UNESCO, Global Gift Foundation, and Dubai Cares in an attempt to set an example of creative fundraising amid the pandemic.
Jafri, who was in the United Arab Emirates when a coronavirus lockdown was implemented, will invite contributions from children around the world so as to be included in the work, which is being painted in a ballroom at Dubai’s luxury Atlantis resort. It would revolve around themes such as connection and isolation.
Jafri told, “Children do not have the tools to deal with what they’re going through right now.”
“I wanted to put a call out to the children of the world, to basically give them a chance express themselves emotionally.”
The canvas, which will be taken across the UAE, would have a requirement of over six months of work with 1,200 gallons of paint and 1,000 brushes.
The artist said that there would be effective use of philanthropic connections which he has developed over 25 years to raise more than $30 million when the coronavirus has largely affected the global economy.
Maria Bravo of the Global Gift Foundation, said, “We pray and we hope that’s going to be the case. And if not, whatever comes is so welcome.”
“At this moment anything helps truly. We had to cancel all our galas this year. We had to create new ways to fundraise.”