Twitter plans to ban political ads
Twitter Inc on Friday laid out its plan wherein a ban on political ads is necessitated. This comes just as campaigns for the 2020 presidential elections are heating up. This aims to ban ads that advocate for a certain outcome on social and political causes.
Last month, Twitter said that it would ban political advertising. This is attributed to the growing calls to stop accepting ads that spread false information and could sway elections which social media companies have faced of late.
Twitter said political content will be defined under its policy as anything that references “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.”
Twitter Chief Executive Jack Dorsey said, “We believe political message reach should be earned, not bought.”
Rival Facebook Inc did not want to stifle political speech, and they have steadfastly refused calls from some politicians and others to follow Twitter’s lead and said it would not vet political ads for misleading claims on its site.
The ban, which is expected to take effect on Nov. 22 and includes ads from political candidates, political parties or government officials themselves, was initially derided by U.S. President Donald Trump’s reelection campaign.
The popular social media platform will allow companies and advocacy groups to run ads that promote awareness and discussion about social causes, such as environmental protection. However, they cannot push for a certain political or legislative change on the issue, especially if they are advocating for something that benefits their business.
Advertisers who wish to run ads that promote awareness about a cause can target users at the state level or higher, but not by their zip-code. Those advertisers will not be able to target people based on their political inclinations, Twitter said.
Twitter said it will employ a combination of automated technology and human teams to efficiently enforce the new ad policies.
It said it sought to make the new rules as clear as possible. But other major tech companies, including Facebook and Alphabet Inc’s <GOOGL.O> Google, have had widely publicized struggles to moderate the vast amount of content uploaded to their sites.
News publishers that meet certain criteria will continue to be able to run ads on Twitter that reference political content, but they cannot advocate for or against a political topic.
(Photos syndicated via Reuters)
This story has been edited by BH staff and is published from a syndicated field.