Paris Rodin museum reopens, mulls sale of bronzes to boost finances
PARIS (FRANCE) – The famed Rodin museum in Paris reopened on Tuesday and it is planning to sell the limited-edition cast bronzes by the 19th-century sculptor to boost its sagging finances due to the sharp fall in visitors during the pademic crisis.
“The sale of the bronzes is an important element of our commercial strategy, which we have been developing for some years and which will contribute to the financial health of the museum,” museum director Catherine Chevillot said.
She said the museum, which is self-financed has an annual target of 3 million euros worth of bronze sales. The buyers comprise art collectors and museums around the world.
The museum, which is home to Rodin masterpieces such as “The Kiss” and “The Thinker”, was allowed by the sculptor to cast and sell bronzes after his death.
Opened in 1919, the museum attracted close to 570,000 visitors last year. About 75% were foreign tourists.
The number of visitors is likely to fall to 200,000 this year as the borders are still closed to tourists from many countries, including US, and social distancing norms are in place.
The Rodin museum expects a revenue shortage of 4.4 million euros (3.97 million pounds) this year because of the pandemic’s impact on visitor numbers and other sources of revenue, said Chevillot.
(Photos syndicated via Reuters)
This story has been edited by BH staff and is published from a syndicated field