Britain regulator seeks tougher checks for Google, Facebook ad supremacy
LONDON (UK) – Britain’s competition watchdog said on Wednesday that the government should bring in more measures to check the monopoly of tech giants Google and Facebook in digital advertising and give space for other players.
The UK’s Competition and Markets Authority’s calls for tougher regulations comes a year after it initiated an investigation into the influence of the US platforms and how they mined personal data and consumers’ interest.
As much as 80% of UK’s digital advertising spending of about 14 billion pounds went to Google and Facebook in 2019, the CMA said.
While terming the services provided by the US-based firms as “highly valued”, the regulator warned of their “unassailable market positions that rivals can no longer compete on equal terms.”
The regulator also came out with a proposal to have a “Digital Markets Unit” that would permit rival search engines to access Google’s click and query data and restrict its ability to position itself as the default search-engine.
Ronan Harris, vice president for Google UK & Ireland, said: “We support regulation that benefits people, businesses and society and we’ll continue to work constructively with regulatory authorities.”
(Photos syndicated via Reuters)
This story has been edited by BH staff and is published from a syndicated field