WARSAW (POLAND) – Online retailer Amazon’s new Polish website went live on Tuesday morning, said the company. With this, it will be marking a considerable acceleration of competition its flourishing e-commerce sector.
Amazon had said in January it would unveil a Polish site to serve local customers in a more efficient way, which was previously dependent on its German version, however, it has not set a date yet. The news had sent shares in Polish e-commerce firm Allegro on a sharp lower point on the day.
On Tuesday, shares in Allegro were up 2.4% at 0923 GMT.
Alex Ootes, Vice President, European Expansion for Amazon, said in a statement, “We are thrilled to launch Amazon.pl and to be able to offer Polish customers a selection of more than 100 million products, including tens of thousands of products from local Polish businesses.”
In a statement emailed on Tuesday morning, Allegro Chief Executive Francois Nuyts said, “At Allegro, we focus primarily on customers” but he did not directly imply about the Amazon move.
Poland’s growing e-commerce market was given a further boost from online shopping during the pandemic, which is followed in January by parcel storage firm InPost.