OPPO Expands Its Premium Offering with Upcoming Find X5 Series Launch
- Find X5 series is the first to feature OPPO’s self-designed NPU MariSilicon X
- Find X5 Pro boasts the most advanced camera system powered by MariSilicon X, dual-flagship main cameras, 5-Axis OIS, Hasselblad Camera for Mobile, and more
- The series is set to launch in the region on 22nd June and available in stores on 23rd June
Global technology brand OPPO today announced the launch of its luxury smartphone series, the Find X5 which is available in stores on 23rd June. The Find X5 Series elevates the Find X series to a whole new level of beauty – both aesthetic and in terms of capabilities, redrawing the boundaries of the mobile experience across design, imaging, battery technology and performance.
The series includes two variations, the Find X5 Pro and Find X5, raising the bar on smartphone imaging and premium design. Bursting with industry-leading highlights, Find X5 Series boasts a futuristic aesthetic and world-first imaging experiences.
MariSilicon X — OPPO’s self-designed imaging NPU announced at OPPO INNO DAY 2021 — makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, deliver a leap in computational photography performance. Taking quality to new heights with its cutting-edge 6nm architecture, real-time RAW processing, and superb computing power, the Find X5 Series is the first flagship smartphone series capable of capturing clear 4K Ultra Night Video that can rival what is seen by the human eye.
Following its long-held mission to bring both natural and professional colors to smartphone imaging, OPPO has joined hands with Hasselblad to bring its Natural Color Calibration to the Find X5 Series, empowering users to unlock more emotive moments.
OPPO marries breathtaking high-end design with best-in-class technology and camera innovation. With an ultra-hard, true ceramic back, the Find X5 Pro achieves clean, modern sophistication while creating a surface texture that reduces fingerprints, and follows a perfectly-smooth, uniform incline to gently cushion the camera module. The Find X5 Pro also includes the outstanding dual flagship main cameras, 5-Axis OIS, 120Hz billion-colour display, support for 80W SUPERVOOC charging, 50W AIRVOOC wireless charging and more.
Ethan Xue, President of OPPO MEA said, “Building on the core DNA of the OPPO Find X Series that was a hit with consumers and critics alike, the Find X5 Series is the perfect balance of beauty, performance and capability. The Find X5 Series is testament to OPPO’s commitment to developing innovations that revolve around user experience, with technological advancements that allow consumers get the best of out of their smartphone with every use.
To celebrate the launch of the Find X5 series, OPPO is inviting customers to participate in the #EmpowerEveryMoment activation to win a Find X5. To enter users are invited to identify, appreciate, and empower different moment of their lives, capturing their most empowering moments and sharing with OPPO using the hashtag and tagging @OPPOArabia on Instagram, Twitter or Facebook.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Qatar, Saudi Arabia, Kuwait, Bahrain, Oman, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.