On Sunday, Elon Musk, the CEO of Tesla and owner of Twitter, announced that he would replace Twitter’s iconic bird logo with an “X” logo, marking another in a series of controversial changes to the social media platform under his leadership. Musk revealed that the domain “X.com” would now direct users to “twitter.com” and mentioned that the interim X logo would become live later that day.
Earlier, he had expressed his intention to replace the Twitter blue bird silhouette with the X logo as early as Monday, provided someone offered a suitable design. This decision comes after Musk acquired Twitter for a substantial amount of $44 billion in October of the previous year.
Musk changed the company’s official name in April to X Holdings Corp, after his early venture X.com, to reflect his vision of creating “X, the everything app” performing social media and payment functions, similar to China’s WeChat.
If the rebranding goes ahead, it will be the latest example of Musk’s tendency to announce big and contentious changes to the site apparently on the hoof on his public feed, with mixed results.
The change will be very confusing to a huge chunk of Twitter users, who have already been souring on the social platform given a slew of other major changes Musk has made, said Allen Adamson, co-founder of marketing consultancy Metaforce.
“He said, ‘They won’t get it.'” “It’s a fitting end to a phenomenal unwinding of an iconic brand and business.”