Adobe unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The new Generative Fill powered by Firefly is the world’s first co-pilot in creative and design workflows. It will give users a new way to work by easily adding, editing or removing content from images non-destructively in seconds using simple text prompts.
This beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead. This will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.
Adobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat. Firefly, Adobe’s family of creative generative AI models, brings even more precision, power, speed and ease directly into workflows to create or modify content.
Adobe’s family of creative generative AI models, Firefly, launched six weeks ago. And initially focussed on the generation of images and text effects. It quickly became one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets. Since its launch, Firefly has been expanded to support vector recolouring and generative fill.
Firefly’s first model is trained on Adobe Stock images, openly licensed content and public domain content without copyright restrictions. Enterprises will be able to extend Firefly with their own creative collateral in order to generate content. This can include the company’s images, vectors and brand language. The integration of Firefly across Adobe Experience Cloud applications will allow marketing organisations to use Firefly to enhance their content supply chain production.
The integration of next-generation AI across Photoshop’s core tools indeed enables new creative workflows. It then fortifies ideation with precise control to produce quality content. Generative Fill automatically matches the perspective, lighting and style of images. This enables users to achieve captivating results while reducing tedious tasks. The feature expands creative expression and productivity and also the creative confidence of creators by using natural language and concepts to generate digital content within moments.
Generative Fill is also available as a new module in the Firefly beta for users interested in testing the new capabilities on the web.
Adobe develops and deploys all AI capabilities according to its AI Ethics principles to ensure content and data transparency. Generative Fill supports Content Credentials, serving an essential role in ensuring people know whether a piece of content was created by a human, AI-generated or AI-edited. Content Credentials are like “nutrition labels” for digital content. And so it will remain associated with content wherever it is used, published or stored. This will enable proper attribution and help consumers make informed decisions about digital content. The technology was developed by the Content Authenticity Initiative, which Adobe founded. It has recently surpassed 1,000 members.