Google tells scientists not to portray technology in negative manner in papers

OAKLAND (US) – This year, Google took steps to tighten control over the papers of its scientists by coming out with a “sensitive topics” review. In three cases, the firm requested them from portraying its technology in a negative manner.

Google’s new review procedure asks that researchers consult with legal, policy and public relations teams before pursuing topics such as face and sentiment analysis and categorisations of race, gender or political affiliation, according to internal webpages explaining the policy.

“Advances in technology and the growing complexity of our external environment are increasingly leading to situations where seemingly inoffensive projects raise ethical, reputational, regulatory or legal issues,” one of the pages for research staff stated.

The “sensitive topics” process adds a round of scrutiny to Google’s standard review of papers for pitfalls such as disclosing of trade secrets, eight current and former employees said.

For some projects, Google officials have intervened in later stages. A senior Google manager reviewing a study on content recommendation technology shortly before publication this summer told authors to “take great care to strike a positive tone,” said an internal mail.

The manager added, “This doesn’t mean we should hide from the real challenges” posed by the software.

Four staff researchers, including senior scientist Margaret Mitchell, said they believe Google is starting to interfere with crucial studies of potential technology harms.

“If we are researching the appropriate thing given our expertise, and we are not permitted to publish that on grounds that are not in line with high-quality peer review, then we’re getting into a serious problem of censorship,” Mitchell said.

Google states on its public-facing website that its scientists have “substantial” freedom.

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