London pub aims to be world’s most ethical

A pop-up venue in London is “aiming to be the world’s most ethical pub” according to their tagline – and if the menu is anything to go by they are certainly looking to lure the socially conscious modern consumer. Mia Womersley reports. It might look just like any other pub. But as the name suggests, the Green Vic in East London is different – putting the planet first without forcing pubgoers to change their ways. Project Founder Randy Rampersand.